I’m a writer, editor, and content strategist with 13+ years of experience crafting stories that connect—whether I’m breaking down complex procedures for leading plastic surgeons or creating high-impact campaign copy for brands like True Botanicals and Bobbi Brown. At Allure, Harper’s Bazaar, Refinery29, and RealSelf, I covered everything from beauty trends and cultural commentary to data-driven industry reports. I bring my editorial POV and instinct for what resonates to brand storytelling guides, UX copy, Substacks, emails, social captions, scripts, press releases, and product pages.

I’m known for finding the sharpest angle, asking the right questions, and making expert insights feel accessible without losing their depth. I care just as much about the user journey as I do the opening line, and I believe good copy should make you think, smile, smirk, or click—ideally all four.

Contact me at alix.tunell@gmail.com